Dove: My hair, my say

Haircare brand Dove Hair crafted its first ever purpose-driven music-based campaign to strengthen its messaging, arrest market share decline and reclaim ownership of the damage care category in the Philippines.

Campaign details

Brand: Dove Brand owner: Unilever Lead agencies: Unilever Philippines, Mindshare Philippines Contributing agency: ABS-CBN Corporation Market: Philippines Sector: Hair care Media channels: Livestreaming, Online video, Programmatic buying, Radio & audio, Social media Up to 500k

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