Doritos: The Power of Crunch

Doritos ran a TV and social media campaign in India, supported by experiential events at Comic-Con, to grow sales and awareness, and boost brand attributes.

Campaign details

Brand: Doritos Brand owner: PepsiCo Agencies: Mindshare India, Wunderman Thompson Market: India Industries: Savoury snacks, potato chips Media channels:Events & experiential, Online video, Product sampling, Radio & audio, Social media, Televisi 3 - 5 million

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