Dabur Real: Getting India to drink more juice, one small pack at a time

Dabur Real, India's market leader in juices and nectars, found a new occasion for consumption, growing sales of its own brand and the category as a whole.

Campaign details

Brand: Dabur Real Brand owner: Dabur India Pvt Ltd Lead agency: MullenLowe Lintas Group, India Country: India Industries: Fruit & vegetable juices Media channels: Social media, Television, Websites & microsites Budget: 1 - 3 million

Executive summary