Cream Silk: #ConditionedForGreater

Loren Saguil, Carlos Corrales, Jerika Vilan, Nathan Adriano, Kitty Faustino

Cream Silk, the leading conditioner and haircare brand in the Philippines, activated a purpose-based campaign across high-reach platforms to increase preference and strengthen equity among Filipina consumers.

Campaign details

Brand: Cream Silk Brand owner: Unilever Lead agencies: Unilever Philippines, Mindshare Philippines Contributing agencies: Facebook Philippines, Edukasyon Philippines Market: Philippines Sector: Hair care Media channels: Content marketing, Online video, Programmatic display, Public relations, Social media 500k - 1 million

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