Colors: How audio tech boosted viewership for a video platform

TV channel Colors used digital and Tuttler ACR technology to successfully launch the 14th season of its reality show Bigg Boss against a rescheduled IPL in India.

Campaign details

Brand: Colors Brand owner: Viacom 18 Lead agency: Madison Media Contributing agency: Mobinet Media Market: India Sector: Tv channels, services, programmes Media channels: Mobile & apps, Online display, Social media Budget: Up to 500k

Executive summary