Coca-Cola: Winning the preference battle with Indian teens

This case study demonstrates how Coca-Cola, the soft drinks brand, found a way to connect with India's young people and grow affinity, by using insight into their personality and aspirations.

Coca-Cola: Winning The Preference Battle with Indian teens

Campaign details

Brand owner: Coca Cola India Pvt. LtdLead agency: McCann Worldgroup IndiaBrand: Coca-ColaCountry: IndiaIndustry Carbonated soft drinksMedia:Integrated, Magazines - consumer, Outdoor,...