Coca-Cola Happiness: From multiplex to single screen

Vibha Gupta and Jitender Dabas

This case study demonstrates how Coca-Cola used research to understand young Indians in small towns to improve brand scores and grow market share.

Coca-Cola Happiness: From multiplex to single screen

Vibha Gupta and Jitender Dabas

Campaign details

Brand Owner: The Coca-Cola Company IndiaLead agency: McCann WorldgroupBrand: Coca-ColaCountry: IndiaIndustry: Non-alcoholic, soft drinksMedia:Cinema; Content...

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