Closeup: Blue Ivy Launch – All around freshness

Oral care brand Closeup harnessed the power of multiple media platforms to drive sales of a new variant in the Philippines and steal market share from a formidable competitor.

Campaign details

Brand: CloseupBrand owner: UnileverLead agencies: Unilever Philippines, Mindshare PhilippinesContributing agencies: ABS-CBN Corporation, Twitter PhilippinesMarket: PhilippinesSector: Oral healthMedia channels:Content marketing, Online display,...

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