Clear: From Battle to Bottle – Clear China's eSports breakthrough

John Dawson, Nicholas Short

Clear, the shampoo for men, integrated into the culture of eSports with its Battle Rankings campaign to connect with young men in China.

Campaign details

Brand: Clear Brand owner: Unilever Agencies: Mindshare China, Unite China Market: China (Mainland) Sector: Hair care Media channels: Gaming & in-game advertising, Livestreaming, Merchandise & free gifts, Mobile & apps, Online vdieo, Social media, Sponsorship - sports 1 - 3 million

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