Clear: From Battle to Bottle – Clear China's eSports breakthrough

Clear, the shampoo for men, integrated into the culture of eSports with its Battle Rankings campaign to connect with young men in China.

Campaign details

Brand: Clear Brand owner: Unilever Agencies: Mindshare China, Unite China Market: China (Mainland) Sector: Hair care Media channels: Gaming & in-game advertising, Livestreaming, Merchandise & free gifts, Mobile & apps, Online vdieo, Social media, Sponsorship - sports 1 - 3 million