Clear: From Battle to Bottle – Clear China's eSports breakthrough

John Dawson, Nicholas Short

Clear, the shampoo for men, integrated into the culture of eSports with its Battle Rankings campaign to connect with young men in China.

Campaign details

Brand: Clear Brand owner: Unilever Agencies: Mindshare China, Unite China Market: China (Mainland) Sector: Hair care Media channels: Gaming & in-game advertising, Livestreaming, Merchandise & free gifts, Mobile & apps, Online vdieo, Social media, Sponsorship - sports 1 - 3 million

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands