Castrol: Protect the protector

Oil company, Castrol, met its targets even in the face of COVID-19-related market decline with an AI-powered collaboration with Baidu Maps.

Campaign details

Brand: Castrol Brand owner: BP Agency: Mindshare China Market: China (Mainland) Sector: Tyres, fuel, accessories, services Media channels: Mobile & apps Budget: 500k - 1 million

Executive summary

Castrol needed to find an innovative way to connect to its target audience, to increase sales of its newly released product series – Castrol MAGNATEC – and drive its brand image of non-stop protection as China came out of the COVID-19 pandemic.