Cambodia National Rescue Party: A political tsunami in Cambodia - Using social media to mobilize the youth and change the political game

This case study describes how a group of pro bono marketers took the campaign for the opposition Cambodia National Rescue Party onto Facebook to circumvent the government-controlled mass media.

A political tsunami in Cambodia: Using social media to mobilize the youth and change the political game

Lorya Noseda, Jamie Macfarlane and Pete Heskett

Campaign details

Brand owner: Cambodia's Opposition Leader: Sam Rainsy Brand: Cambodia National Rescue Party (CNRP) Cambodia Political organisations Content marketing, Earned media, buzz, Online video, Social media, Word of mouth, advocacy Up to 500k