Cadbury Celebrations: Not just a Cadbury ad

Confectionery brand Cadbury Celebrations grew engagement and sales among millennial families in India during Diwali, with an interactive YouTube video and microsite that encouraged them to shop at small local stores.

Campaign details

Brand: Cadbury Celebrations Brand owner: Mondelez Foods India Pvt. Ltd. Agencies: Ogilvy India, Wavemaker India Market: India Sector: Confectionery Media channels: Online video, Social media, Websites & microsites Budget: 500k - 1 million

Executive summary