Cadbury Celebrations: Not just a Cadbury ad
Ganapathy Balagopalan, Prasidh Dalvi, Bhakti Malik
Confectionery brand Cadbury Celebrations grew engagement and sales among millennial families in India during Diwali, with an interactive YouTube video and microsite that encouraged them to shop at small local stores.
Campaign details
Brand: Cadbury Celebrations
Brand owner: Mondelez Foods India Pvt. Ltd.
Agencies:
Ogilvy India, Wavemaker India
Market: India
Sector: Confectionery
Media channels: Online video, Social media, Websites & microsites
Budget: 500k - 1 million
Executive summary
