Campaign details
Brand: BMW Brand owner: RSA Motors Philippines Agencies: BMW Motorrad, Geenger Communications, Inc. Market: Malaysia Sector: Motorcycles, bikes Media channels: Online video, Social media Budget: Up to 500k
Executive summary
Since the Philippines was one of the countries hit hard by the pandemic, a lot of brands found it difficult to execute below-the-line marketing efforts to connect with their target market, face-to-face.
