Bench: Generation Fluid

Bench, the Philippines' leading local fashion retail brand, used a digital campaign to raise awareness of its range of classic male scents and grow sales.

Campaign details

Brand: Bench Scents Brand owner: Suyen Corporation Lead agency: TBWA\Santiago Mangada Puno Country: Philippines Industries: Fragrances, perfumes Media channels: Packaging & design, Social media Budget: No budget

Executive summary

Bench, the Philippines' leading local fashion retail brand, has been around for 30 years. Despite being the biggest local fashion brand in the Philippines, Bench now finds itself competing for relevance among its younger audience.