Baskin Robbins Malaysia: Bring the lion home

Vhinasyhah Gopal, Iman Omar, Nazirah Ashari, Jin Wong, Yee Hui Tsin

Ice-cream brand Baskin-Robbins won back brand love and grew sales in Malaysia during Chinese New Year with a multichannel campaign that used augmented reality to bring its packaging to life in the form of a traditional lion dance.

Campaign details

Brand: Baskin Robbins Malaysia Brand owner: Golden Scoop Sdn Bhd Lead agency: TBWA\ Kuala Lumpur Contributing agency: Adticles Sdn. Bhd. Market: Malaysia Sector: Dairy products, fats, oils Media channels: Mobile & apps, Online video, Packaging & design, Point of purchase, in-store, Social media, Virtual & augmented reality, Websites & microsites, Word of mouth, influencers Up to 500k

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