Bajaj Avenger: Ride for Independence

Indian motorcycle manufacturer Bajaj ran a social awareness campaign focused on women's safety to strengthen association between freedom and liberation and its Avenger brand.

Campaign details

Brand: Bajaj Avenger Brand owner: Bajaj Auto Private Limited Lead agency: MullenLowe Lintas Group, India Country: India Industries: Motorcycles, bikes Media channels: Events & experiential, Online video, Social media Budget: Up to 500k

Executive summary