Baby Dove: The #RealMomsVillage chatbot

In the Philippines, baby skincare brand Baby Dove used a chatbot as part of a data-driven strategy to grow its brand and disrupt a category dominated by a heritage brand.

Campaign details

Brand: Baby Dove Brand owner: Unilever Lead agencies: Unilever Philippines, Mindshare Philippines Contributing agency: Facebook Philippines Market: Philippines Sector: Baby care Media channels: Content marketing, Merchandise & free gifts, Voice,chatbots Up to 500k

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