Axe: Gaming freshness that protects

Deodorant brand Axe focused on digital and online gaming to target young males in the Philippines and boost market share.

Campaign details

Brand: AxeBrand owner: UnileverLead agencies: Unilever Philippines, Mindshare PhilippinesContributing agency: Facebook PhilippinesMarket: PhilippinesSector: Deodorants, anti-perspirantsMedia channels:Gaming & in-game advertising, Live streaming,...

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