Atom Gum: Turning challenge into opportunity

This case study describes how Atom Gum, a chewing gum brand, successfully increased its share of the Bangladeshi market.

Atom Gum: Turning challenge into opportunity

Bitop Das Gupta

Campaign details

Brand Owner: PRAN Foods Lead agency: Grey Advertising Bangladesh Brand: Atom Gum Country: Bangladesh Industry: Confectionery Media: Newspapers; Radio; Television Budget: Up to 500k

Market background and cultural context