Association of Mutual Funds in India: The path to purchase Mutual Funds

The Association of Mutual Funds in India (AMFI) ran a hyper-targeted digital campaign, using proprietary data to categorise and track users from awareness to conversion, in order to attract new investors and increase its audience.

Campaign details

Brand: Association of Mutual Funds in India Brand owner: Association of Mutual Funds in India Agency: dentsu X - Cubic Market: India Industries: Investment Media channels: Online video, Programmatic display Budget: No budget

Executive summary

The As

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