Asian Paints Adhesives TruGrip Ultra: Ensuring the Furniture's Vow of Silence
Rajesh Sharma, Akhilesh Nath, Vedabrata Rao
Indian furniture glue Asian Paints Adhesives TruGrip Ultra needed to grow sales, consideration and engagement to compete with the dominant category leader, so it ran a WhatsApp campaign to connect directly with its trade audience.
Campaign details
Brand: Asian Paints Adhesives TruGrip Ultra
Brand owner: Asian Paints
Agency: McCann Worldgroup
Market: India
Industries: Sundries
Media channels: Events & experiential, Online video, Point-of-purchase, in-store, Product sampling, Social media
Budget: 500k - 1 million
