Asian Paints Adhesives TruGrip Ultra: Ensuring the Furniture's Vow of Silence

Rajesh Sharma, Akhilesh Nath, Vedabrata Rao

Indian furniture glue Asian Paints Adhesives TruGrip Ultra needed to grow sales, consideration and engagement to compete with the dominant category leader, so it ran a WhatsApp campaign to connect directly with its trade audience.

Campaign details

Brand: Asian Paints Adhesives TruGrip Ultra Brand owner: Asian Paints Agency: McCann Worldgroup Market: India Industries: Sundries Media channels: Events & experiential, Online video, Point-of-purchase, in-store, Product sampling, Social media Budget: 500k - 1 million

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