Asian Paints: ACE & TE – Shine that only looks expensive

Paint corporation Asian Paints ran a large-scale outdoor campaign using audience data for location and media selection to make its ACE and TE brands stand out in the market in India and establish an effectiveness tool for OOH.

Campaign details

Brand: Asian Paints Brand owner: Asian Paints Agencies: MOMS Outdoor Solutions PVT LTD (Madison), Moving walls Market: India Sector: Home improvement Media channels: Outdoor, out-of-home Budget: Up to 500k

Executive summary

India is a large country with different population strata and town classes. Various brands are active in the out-of-home space across these markets. The biggest challenge in OOH advertising in India has been lack of measurement.