Ariel: Share the load

In 2020, P&G laundry soap Ariel continued a multi-year campaign in India that highlighted and challenged gender inequality in order to grow sales, share and preference.

Campaign details

Brand: Ariel Brand owner: Procter & Gamble India Lead agency: BBDO India Pvt. Ltd. Contributing agency: Red Ice Films, Encompass, Ketchum, MediaCom Market: India Sector: Laundry products Media channels: Online video, Packaging & design, Publc relations, Social media, Television,Word of mouth, influencers 500k - 1 million