Ariel Matic: Share The Load

This case study shows how Ariel, a laundry detergent brand, used a social campaign to engage with its Indian audience and increase brand awareness.

Ariel Matic: Share The Load

Rajat Mendhi, Manisha Sain

Campaign details

Brand: Ariel Matic Brand owner: P & G India Lead agency: BBDO India Contributing agencies: Red Ice Films Country: India Industry: Cleaners & detergents Media:Cinema, Events & experiential, Integrated, Newspapers, Online video, Packaging & design, Point-of-purchase, in-store, Public relations, Social media, Sponsorship - event, property, Television, Word of mouth, advocacy 500k - 1 million

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