Amazon Fashion

Online retailer Amazon leveraged its sponsorship of Tokyo Fashion Week to build its fashion credentials among millennial women in metropolitan areas in Japan.

Campaign details

Brand: Amazon Fashion Brand owner: Amazon Japan G.K. Lead agency: McCann Erickson Japan Contributing agencies: TYO inc. TYO drive, WOW inc. Country: Japan Industries: Online retail Media channels: Events & experiential, Other & ambient media, Outdoor, out-of-home, Sponsorship - event, property 1-3 million

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