ABC Kacang Hijau: Six-second stories that helped reverse six quarters of decline

Better-for-you beverage brand ABC Mungbean used an online campaign in Indonesia to turn around three semesters of decline with minimal marketing investment.

Campaign details

Brand: ABC Kacang Hijau Brand owner: Kraft Heinz Indonesia Lead agency: VML Indonesia Contributing agencies: Starcom Indonesia Country: Indonesia Industries: Fruit & vegetable juices Media channels: Online video Budget: Up to 500k

Executive summary