100Plus: Activate Your Potential – AME 2019

Isotonic drinks brand 100Plus increased sales and reach among millenials in Malaysia through a collaboration with an upcoming band.

Campaign details

Brand: 100Plus Brand owner: F&N Beverages Malaysia Sdn Bhd Agencies: ensemble worldwide, Universal McCann Market: Malaysia Industries: Energy Drinks Media channels: Competitions & contests, Content marketing, Online video, Social media Budget: Up to 500k