Waitrose & Partners Food

Waitrose & Partners, the supermarket chain, uses its Waitrose & Partners Food magazine and app to maintain its distinctiveness and relevance in an increasingly fragmented grocery market in the UK.

Campaign Overview

Waitrose & Partners Food is a crucial element in the retailer's communications armoury. It espouses the brand, reflects and drives marketing briefs, and highlights new products. It provides a constant, much-loved dialogue with customers. Research