Volvo Trucks: The right part at the right time

Volvo Trucks, a global truck manufacturer, created a central database that personalised communications with its customers in Brazil to increase brand value and sales conversions.

Agency: Marketdata

Objectives

Our objective was to double the sales conversion from direct communications from the existing 0.5% conversion, without increasing investment in communications.

Also we needed to increase the relevance of the communications to add value to customers, rather than bombarding them with increasing number of emails, often unopened.