Volvo Trucks: The right part at the right time

Volvo Trucks, a global truck manufacturer, created a central database that personalised communications with its customers in Brazil to increase brand value and sales conversions.

Agency: Marketdata

Objectives

Our objective was to double the sales conversion from direct communications from the existing 0.5% conversion, without increasing investment in communications.

Also we needed to increase the relevance of the communications t

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