Volvo Cars Australia: How redefining safety drove record sales for Volvo

Volvo, an automobile brand, boosted sales and improved its brand image in Australia with a platform built around the concept of 'Omtanke': a Swedish word meaning 'care' and 'consideration'.

Background

Our task seemed simple: make Volvo a credible challenger in Australia's luxury car segment by growing the brand.

Volvo has launched redesigned cars since 2015, they've been praised by the industry and are a step- up in quality and price. Yet its growth was stagnant. We were facing some serious challenges.

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