Voltaren - More than Movement

Voltaren, a pain relief brand, launched a global campaign to increase market growth and open the brand up to a wider audience across all markets.

Campaign details

Brand: Voltaren Agency: Publicis Communications Lausanne

Summary: How a bold strategy made a pain relief brand for the elderly appeal to everybody

This case study highlights how strategy has the power to transform brands and lives - in this case the brand Voltaren and the lives of pain sufferers.