Volkswagen Malaysia: 12.12 – A frictionless social media shopping experience

Automotive brand Volkswagen earned media attention and grew conversion rate in Malaysia with an s-commerce campaign during the 12.12 online shopping festival.

Campaign details

Brand: Volkswagen Malaysia Agency: Industria Sdn Bhd Market: Malaysia

Market background

Showrooms are losing their appeal

The automotive category in Malaysia is a segment still tied down to its traditional ways. One of its biggest challenges

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