VisualFocus: Better focus groups thanks to smartphones

Discusses how using VisualFocus, a tool that facilitates the inclusion of mobile phones in qualitative research, can create more engagement and better insights from focus groups.

Why we transform smartphones into remotes during focus groups

Introduction

As researchers, we all know traditional focus groups where we put our effort into creating constructive group dynamics, and focus on the discussion and the topic at hand. The introduction of mobile phones, and especially smartphones, has had a negati