VisitorVerdict: Creating access to insight for the independent museums sector

This case study describes how the British independent museum sector employed VisitorVerdict, a national visitor experience benchmarking service.

VisitorVerdict: Creating access to insight for the independent museums sector

Steve MillsBDRC Continental

Summary

The challenge for independent museums

Independent museums play an increasingly social role in the development of communities, shaping identities, generating social capital and stimulating regeneration. But how do they remain relevant when faced with the plethora of competing leisure acti