Viewpoint - Quality control

Argues that quality standard schemes such as IQCS and MRQSA, widely seen as final rubber stamps of quality, often conceal weaknesses in research practice which, if known to clients, would cast serious doubt on the results and on research in general.


Ben PageMORI Social Research Institute


As an industry, British survey research generally considers itself to have some of the highest quality standards in the world. It has largely convinced its clients that it is providing...