Video ad length: Let’s face it, size does matter

A proliferation of video ad formats and lengths requires brand to prioritise which assets to create to ensure campaign effectiveness.

Smarter video planning

This article is part of a series of articles on smarter video planning. Read more.

It’s as simple as this: if you’re only using one video for your campaigns, you’re not reaching or engaging with all of your custo

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands