Viagra Connect: Finding light in modern masculinity to help men in their darkest moments

Viagra Connect, a treatment for erectile dysfunction, launched a campaign in the UK to encourage men to not be ashamed of their erection problems but to treat them.

Campaign details

Brand: Viagra Connect Agency: VMLY&R

Summary

In 2018 Viagra Connect, the OTC pharmacy version of the famous prescription brand, launched targeting men too embarrassed to see a doctor. But despite selling a million packs in the first year, more than half of men buying had previously been prescri.

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