Verizon: Verizon 360 Live – The Macy’s Thanksgiving Day Parade reimagined

Verizon, an American telecommunications company, generated media buzz and PR around the arrival of their 5G technology through their Thanksgiving Day campaign in the USA.

Campaign details

Brand: Verizon Brand owner: Verizon Communications Entrant company: Zenith, New York Market: United States Sector: Telephone & internet services Media channels: Livestreaming, Outdoor, out-of-home, Public relations, Sales promotion, Social media, Virtual & augmented reality, Websites & microsites 10 - 20 million

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