Using memes in online surveys to engage and motivate respondents

This study explored the influence of Internet memes, specifically image macros of animals with motivational captions, on survey respondents' engagement with the survey-taking experience and subsequent data quality.


Memes are ubiquitous in online conversations. Scholars have defined Internet memes as digitized items used to convey a cultural idea or behavior that gains influence through online transmission (Davison, 2012; Shifman, 2014a). Multiple types of memes