Using conjoint analysis to understand preference for online survey layout

This study seeks to determine what participants prefer when taking online surveys with regard to conjoint design (number of concepts per screen) and format for grid questions.

Introduction/literature review

Over the past 40 years, data collection for research has evolved from pencil and paper to computer-assisted telephone to PC-based to online (web) approaches. Over the past few years, researchers have compared the efficacy of some combination of penci

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