Upjohn: #KeepItReal

Pfizer Upjohn, a pharmaceutical company, launched a campaign in India to increase sales and consultations, create behavioural change amongst couples and enable a frictionless purchase journey.


A taboo subject, a competitive market, a prescription drug and a pandemic - we were up against all these odds to devise a solution for our client.

India is considered "the impotence capital of the world". We got partners involved in the conversation,...