University of Dundee - Academic brand creation

Dundee University deserves full credit for giving its backing to a challenging but very successful campaign from Frame C, stimulating both the quantity and quality of undergraduate applications.
Agency: Frame CAuthor: George Cumming

University of Dundee – Academic Brand Creation


The initial phase of the University of Dundee's foray into advertising resulted in the reversal of a worrying downward spiral in consumer demand (applications)....