United States Postal Service: USPS Operation Santa

United States Postal Service (USPS), an independent agency of the US government responsible for providing postal service, delivered a response to children’s letters to Santa through an online scanning system in the US.

Agency: MRM//McCann New York

Objectives

Every holiday season, the U.S. Postal Service receives millions of letters addressed to Santa Claus. Most are written by needy children asking for help with basic needs. The Postal Service felt a responsibility to deliver these letters - letters writ