Unilever: Start a little good

Consumer goods company Hindustan Unilever drove behavioural and attitudinal change among consumers in India towards water, plastic and health safety with a TV and digital drive as part of its Start a Little Good programme.

Campaign details

Brand: UnileverBrand owner: Hindustan Unilever LimitedLead agency: Ogilvy IndiaContributing agencies: Mindshare India, Geometry IndiaMarket: IndiaSector: Food industry (general), Toiletries & cosmetics (general)Media channels:Online video,...