Unilever: Putting the consumers voice through-out the business

Unilever, a consumer goods company, launched the Digital Voice of the Consumer (DVOC) programme which uses research techniques to empower the brand to detect incidents in the marketplace and provide actionable insights.


Unilever's Digital Voice of the Consumer (DVOC) programme is a quality-based partnership with the People Data Centre and it collates verbatims from thousands of data sources and classifies them into buckets of interest such as taste, texture, policy

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