Unilever Cambodia: RICE

This case study shows how Unilever used a film and a travelling roadshow style promotion to increase sales of various beauty, food and other brands in Cambodia.

Agency: Havas Riverorchid Cambodia Country: Cambodia

Summary statement

Cambodians, and rural Cambodians in particular, hold a number of beliefs engrained over millennia. As our campaign strategy shall show, these include two views that:-

  1. Fate will decide - the individual is largely powerless to act against her.