Unilever: Buavita "Real Time" Shield

Buavita, a juice brand in Indonesia, used a mobile game to promote the health benefits of its juices to its target audience.

Campaign details

Brand: Unilever / Buavita Lead Agency: Mindshare Indonesia Region: Indonesia

Strategy

Objective

Buavita is a local juice brand with over 35 years of history. Over the years, new players (majority orange juice) with bigger budgets have come

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