Understanding television audiences Andrew Green This best practice article argues that television is the dominant mass medium in the minds of major marketers and consumers. TV & Connected TV audiences TV & Connected TV effectiveness Understanding Television AudiencesAndrew Green Ipsos MediaCTGo to: Executive summaryGo to: EssentialsGo to: Any time, any place, anywhereGo to: Measuring television audiencesGo to: TV audience measurement (TAM)Go to: Future developmentsGo to: Tips –...
