Understanding pay TV markets in Africa.

This paper gives a review of the development of pay TV markets in various African countries and Indian Ocean islands.


Heather Kennedy MultiChoice Africa Ltd., South Africa


'Man developed in Africa. He has not continued to do so there.' P.J. O'Rourke's harsh one-liner sums up today's jaundiced view of Africa (Time, August 15 1994, 1). Africa is the oldest of continents; on her ancient soils mankind was born, and in

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands